Domain Authority
Domain Authority is the metric. PageRank is the reality. Understanding the difference — and building the link graph that drives both — is what separates sites that rank from sites that do not.
LinkDaddy raises your DA through patent-compliant link graph architecture — not shortcuts, not PBNs, not link farms. Real authority from real sources.
DA, DR, and PageRank — what each one measures
Domain Authority (DA)
by Moz
Domain Rating (DR)
by Ahrefs
PageRank
by Google
How LinkDaddy raises your Domain Authority
DA is a logarithmic scale. Moving from DA 10 to DA 20 is relatively easy. Moving from DA 40 to DA 50 requires significantly more high-quality links. Moving from DA 60 to DA 70 requires editorial links from major publications.
LinkDaddy's approach is to build a recursive link graph — a network of high-authority, niche-relevant links that point authority back to your domain in a compounding loop. This is the architecture that Google's Recursive Authority patent (US6285999B1) rewards.
The most efficient path to raising DA is a combination of: (1) a Domain Power Booster campaign for concentrated authority injection, (2) a Google Authority Stack for DA 98 anchor links, and (3) a sustained monthly DoFollow backlink campaign for ongoing compounding.
LinkDaddy services that build domain authority
Domain Power Booster
$197Concentrated authority injection. The fastest path to DA improvement.
Learn more →Google Authority Stack
$347DA 98 Google properties. The highest-authority anchor links available.
Learn more →DoFollow SEO Backlinks
from $69Niche-relevant dofollow backlinks. The foundation of sustained DA growth.
Learn more →Cloud Authority Backlinks
$297High-authority cloud platform backlinks with 3 keyword sets.
Learn more →Press Release Distribution
$197600+ indexed outlets. Editorial-quality authority signals.
Learn more →White Label Link Building
customManaged DA growth campaigns for agencies and enterprise clients.
Learn more →Common questions about Domain Authority
What is Domain Authority?
Domain Authority (DA) is a metric developed by Moz that predicts how likely a website is to rank in search engine results. It is scored on a logarithmic scale from 1 to 100, based on the quality and quantity of inbound links. Domain Rating (DR) is Ahrefs' equivalent metric. Both are third-party metrics — not official Google signals — but they correlate strongly with actual ranking performance.
Does Google use Domain Authority as a ranking factor?
No — Domain Authority is a Moz metric, not a Google metric. Google does not use DA directly. However, the underlying factors that drive DA (high-quality inbound links from authoritative sources) are exactly what Google's PageRank algorithm rewards. Raising your DA is a proxy for building the kind of link graph that Google actually rewards.
How do I raise my Domain Authority?
Domain Authority increases when you acquire high-quality, niche-relevant backlinks from authoritative domains. The most effective methods are: (1) earning editorial links from high-DA publications, (2) building a Google Authority Stack using DA 98 Google properties, (3) running a Domain Power Booster campaign with concentrated authority injection, and (4) maintaining a consistent monthly link building cadence.
What is a good Domain Authority score?
DA is relative to your competition. A local business competing in a low-competition niche might rank well with DA 20-30. A national e-commerce site competing for high-volume keywords may need DA 50+. The most important metric is not your absolute DA score — it is your DA relative to the sites you are competing against for your target keywords.
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Further Reading
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Concentrated authority injection. Patent-compliant. Real results. From $197.