Foundation · Infrastructure · Fortress · Entity · Authority

Your FIF Score

The FIF Score is a single number that measures your website's structural readiness for AI search citation. Scored across 5 dimensions — Foundation, Infrastructure, Fortress, Entity Identity, and Authority. Scored from 0 to 100.

Most businesses score below 30. A score above 80 puts you in the top 1% of AI-citable websites in your category. Know your number. Fix the gaps. Get cited.

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What your score means

FIF Score ranges and what they indicate

0–20Critical

Structurally invisible. AI systems cannot cite this business. Immediate intervention required.

21–40Weak

Significant structural gaps. Occasional citations possible but unreliable. Major work needed.

41–60Developing

Partial structural compliance. Some AI citations occurring. Targeted improvements will compound.

61–80Strong

Solid structural foundation. Regular AI citations. Optimisation will push into top-cited territory.

81–100Sovereign

Full structural compliance. Consistent AI citations. The FIF Protocol fully implemented.

The 5 dimensions

How the FIF Score is calculated

F

Foundation

20 points

Technical infrastructure. Page speed, Core Web Vitals, mobile performance, HTTPS, crawlability. The physical layer that everything else depends on.

Core Web Vitals (LCP, FID, CLS)Time to First ByteMobile performance scoreHTTPS and security headersCrawlability and indexability
I

Infrastructure

25 points

Schema markup and structured data. JSON-LD completeness, validation, entity graph connectivity. The machine-readable layer that AI systems parse.

JSON-LD schema completenessSchema validation (no errors)Entity graph connectivityFAQPage and HowTo markupImageObject schema coverage
F

Fortress

25 points

Authority and link graph. Domain Authority, Domain Rating, referring domain quality, anchor text distribution. The authority layer that determines citation weight.

Domain Authority (Moz)Domain Rating (Ahrefs)Referring domain count and qualityAnchor text distributionToxic link ratio
E

Entity Identity

20 points

Knowledge graph presence. Wikidata Q number, Google Knowledge Panel, NAP consistency, social profile verification. The identity layer AI systems require.

Wikidata entity registrationGoogle Knowledge Panel presenceNAP consistency across directoriesSocial profile verificationLinkedIn anchor (Person node)
A

Authority Signals

10 points

Press coverage and AI training data. News outlet mentions, press release history, brand mentions in authoritative sources. The citation layer.

News outlet coverage countPress release historyBrand mentions in authoritative sourcesAI training data citationsWikipedia/Wikidata references
Raise your score

The fastest path to a higher FIF Score

+Foundation +Infrastructure

Sovereign Build

Rebuilds the technical foundation and schema stack from scratch.

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+Entity Identity

Entity Sync

Registers your entity in Wikidata and syncs NAP across 50+ directories.

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+Fortress

Domain Power Booster

Concentrated authority injection to raise DA and DR.

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+Authority Signals

Press Release Distribution

600+ news outlet citations for AI training data.

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+Infrastructure

Advanced Schema Markup

Complete JSON-LD schema stack, validated and deployed.

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+All dimensions

AI Visibility Blueprint

The complete FIF Protocol implementation framework.

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Know your FIF Score. Fix the gaps. Get cited.

The AI Visibility Blueprint is the complete implementation framework for reaching a FIF Score above 80.

AI Visibility Blueprint →