What Is the FIF Protocol?
The FIF Protocol is a proprietary audit methodology developed by Tony Peacock, founder of LinkDaddy LLC. It measures website compliance with the four US patents that most directly describe how Google's core systems evaluate pages. Most websites score between 20 and 45 out of 100. A score below 60 means your site has structural weaknesses that actively suppress your visibility — in traditional search and in AI-powered search engines like ChatGPT, Perplexity, and Google AI Overviews.
The audit is delivered as part of the AI Visibility Blueprint — a complete diagnostic and remediation package that maps every gap between where your site is and where AI search needs it to be.
We publish our own score publicly. You should only take infrastructure advice from someone whose own infrastructure is exemplary.
The Four Patents Behind the FIF Protocol
US6285999B1PageRank — Link Graph Authority
The FIF Protocol is a three-stage framework for building AI-visible, Knowledge Graph-compliant websites. Foundation, Infrastructure, Fortress. Read it.
US7716216Reasonable Surfer — Semantic Proximity
How likely a real user is to click each internal link based on its placement, context, and relevance. Links buried in footers, generic anchor text, and CTAs placed after the fold all score lower. High-probability links in the natural reading flow score highest.
US9165040B1Graph Distance — Knowledge Graph Proximity
The FIF Protocol is a three-stage framework for building AI-visible, Knowledge Graph-compliant websites. Foundation, Infrastructure, Fortress. Read it.
US12536223B1E-E-A-T & Information Gain
How much unique, decision-enabling information your pages provide beyond what already exists. Generic content, thin pages, and templated copy score near zero. Pages with specific data, original methodology, and author entity signals score highest.
How the FIF Score Is Calculated
Scoring Formula
× 0.30× 0.25× 0.25× 0.200-100Score Interpretation
90-10075-8960-7440-590-39What the FIF Protocol Audits
Link Graph
- ▸Internal link architecture
- ▸Hub-and-spoke structure
- ▸Orphan pages
- ▸Nav bloat
- ▸Click depth
- ▸Dead-end nodes
- ▸Breadcrumb implementation
- ▸Anchor text distribution
- ▸Contextual linking density
- ▸Cross-cluster linking
- ▸Conversion path continuity
- ▸Seed node distance
Semantic Proximity
- ▸CTA placement
- ▸Above-fold content ratio
- ▸Primary entity clarity
- ▸H1/title alignment
- ▸Section header hierarchy
- ▸Entity clustering
- ▸Semantic distance
- ▸Reading flow
- ▸Link context
- ▸Next-hop signal strength
Knowledge Graph
- ▸Schema markup presence
- ▸Schema type accuracy
- ▸JSON-LD validity
- ▸sameAs references
- ▸Person entity
- ▸Organization entity
- ▸BreadcrumbList
- ▸FAQPage
- ▸ImageObject
- ▸Speakable
- ▸External corroboration
- ▸Wikidata eligibility
Information Gain
- ▸Content specificity
- ▸Unique data points
- ▸Process clarity
- ▸Differentiators
- ▸Proof elements
- ▸Author entity
- ▸E-E-A-T signals
- ▸Low-value filler ratio
Technical Structure
- ▸Text-to-HTML ratio
- ▸Core Web Vitals
- ▸Canonical tags
- ▸Robots directives
- ▸Sitemap inclusion
What a FIF Audit Delivers
BEFORE
Average score 28/100. Orphan pages losing authority. Zero schema markup. Generic content scoring near zero for information gain. Invisible to AI search engines.
THE AUDIT
47-point forensic analysis. Scored report against all four patents. Prioritised remediation blueprint. Typical turnaround: 5-7 business days.
AFTER
Prioritised fix list ordered by impact. Clear implementation instructions. Score improvement roadmap. Average client improvement: 28 to 74 points.